LMFF is an annual celebration of fashion, design, business and creative endeavour. I have been lucky enough to be a part of the organising team that is integral to the smooth and world-class running of this extravaganza. This year the festival will host a stellar occasion. To say these days leading up to the opening event are stressful would be an absolute understatement. On location taping shoes, attending fittings, watching designers and stylists do their thing and lending a helping hand with all the back of house duties I find myself in awe, absolute excitement and also proud to have this all happening in our beautiful city of Melbourne. The rush is insane, the atmosphere is infectious but it is such a thrill – I can’t wait for the public to experience this year’s LMFF.
It is a true feast for the senses, you will be witness to the most stylish, week-long entertainment on offer including world-class runway shows featuring Australia’s established and emerging designers, state-of-the art production, beauty workshops, industry seminars and forums, live entertainment and much more!
The Festival continues to inspire and connect the designers, consumers and retailers who keep Australian fashion alive so come and experience a runway show or fashion activity in March before exploring Melbourne’s magical retail hotspots, armed with the most fashion-forward insights.
Experience the creative energy that is the Australian fashion industry at the L’Oréal Melbourne Fashion Festival. Activities will run 1-31 March with the Festival’s core program of runway, beauty and business events taking place from 18-24 March. See you there!